How businesses can explore the metaverse and navigate the hype vs. reality.
In virtual and blended fashion shows at New York Fashion Week, designers have added metaverse elements to the catwalk experience.
Early speculators, professional real estate agents, and celebrities are buying up land that doesn’t even exist in the real world. They are investing in metaverse real estate, a concept mind-boggling to most people.
Digital marketing is poised to transform into an immersive, 3D experience thanks to the metaverse. Now is the time to prepare and brainstorm approaches to marketing in this evolving medium.
McDonald’s is the latest to file trademark applications for virtual goods, services and even virtual restaurants and cafes, leaning into a growing trend of major corporations preparing for a potential wave of virtual reality marketplaces.
Virtual meetings that feel real, new ways to build and teach, plus jobs you haven’t heard of—soon it won’t be science fiction.
In a note to investors, Morgan Stanley said mass adoption of the virtual world will “take a long time, given major technological and regulatory hurdles.”
Sales of real estate in the metaverse topped $500 million last year and could double this year, according to investors and analytics firms.
TerraZero Technologies has facilitated one of the first ever "metaverse mortgages" for a client buying virtual property in the ethereum-based metaverse platform Decentraland.
The metaverse has been a hot-button term, with corporations ranging from Meta to Microsoft using it in their business plans. But recently massive investment banks such as Morgan Stanley have added it to their lexicon as well.
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